Color psychology, as defined by Wikipedia, “is the study of hues as a determinant of human behavior.” While Wikipedia may or may not be the most reliable source, this brief definition succinctly explains a facet of psychology that plays a vital role in visual arts, film — and Beyond.

Colors evoke emotion in our brains. It’s been proven time and time again that hues of blue are most often associated with cool, calm feelings, while stronger colors like red stir up strong, aggressive emotions. Let’s comunicate with your product, Vesticolor can make all the colors you may need


Emozioni Vesticolor


PINK = Innocence, sweetness, feminity

ROSSO = Violence, passion

GIALLO = Madness, insecurity

VERDE = Nature, immaturity

BLU = Calm, remoteness,

VIOLA = Fantasy, erotism


Lilly Mtz-Seara illustrates femininity, passion and warmth through color in her new film.

Have you ever noticed how fast-food restaurants are all generally yellow and red? Everyone is familiar with McDonalds’ golden arches, but what exactly do these colors mean to the human eye?

It is known that red and yellow make you feel uncomfortable. According to theory behind color, red is associated with violence and yellow is associated with insecurity. These colors make us move faster which inherently allows fast-food to be that much more convenient.

By the use of particular shades of pinks, reds or yellows, artists like filmmakers can manipulate what the audience is feeling.

Below, film-maker Lilly Mtz-Seara provides us with a clean visual breakdown of the psychology behind it all.

To showcase how colors in films evoke emotion and provide contextualization for the scenes being depicted, Vimeo user Lilly MtzSeara has created a collection of clips from movies throughout the past two decades.

COLOR PSYCHOLOGY from Lilly Mtz-Seara on Vimeo.

From David Fincher’s Fight Club to Wes Anderson’s The Grand Budapest Hotel, the video shows how clever use of colors and composition subconsciously evoke emotions as the respective directors and cinematographers create and capture the scenes of a film. Much like the soundtrack of a film does for our sense of hearing, the colors palette of a film does for our sense of seeing.

Showing off the color theory used throughout films is nothing new. In fact, we recently featured Cinema Palettes. a Twitter account that takes a still from iconic films and breaks it down into a simple palette.

Next time you go to the movies or have a movie night at home with friends or your loved one, take some time to appreciate how the various hues are used throughout the movie to help contextualize what’s happening and reflect the emotions that go with the action.

You can find the full list of movies sampled throughout the short in the video’s description on Vimeo